Built for the
Freezer Aisle.
Chef-crafted, veteran-founded ice cream. Seven launch flavors made with real ingredients — engineered for shelf impact and built to be picked up.
CHOCOLATE DARK MATTER
SEA SALT ASSAULT
MILLI MINT COOKIE CHIP
BLACKOUT CHERRY CHIP
ESPRESSO ESCAPE
BANANA BREACHER
COOKIE COMMANDOUGH
CHOCOLATE DARK MATTER
SEA SALT ASSAULT
MILLI MINT COOKIE CHIP
BLACKOUT CHERRY CHIP
ESPRESSO ESCAPE
BANANA BREACHER
COOKIE COMMANDOUGH
CHOCOLATE DARK MATTER
SEA SALT ASSAULT
MILLI MINT COOKIE CHIP
BLACKOUT CHERRY CHIP
ESPRESSO ESCAPE
BANANA BREACHER
COOKIE COMMANDOUGH
7
Launch Flavors
100%
Real Ingredients
$5.8B
U.S. Ice Cream Category
2026
National Grocery Launch
The Launch Lineup
Seven Flavors.
Zero Compromise.
Three indulgent chocolates, two reimagined classics, two original pulls — every pint chef-developed with whole dairy and real mix-ins.
MILLI MINT COOKIE CHIP
Spearmint + peppermint ice cream loaded with dark chocolate chunks and a chocolate cookie butter swirl.
BANANA BREACHER
Banana ice cream, crunchy dark chocolate flakes, and a rich peanut butter swirl.
SEA SALT ASSAULT
Creamy sea salt ice cream with crispy pralined pecans. Salty-sweet tidal wave.
ESPRESSO ESCAPE
Silky espresso ice cream loaded with fudgy brownie chunks and dark chocolate pieces.
COOKIE COMMANDOUGH
Cookie dough chunks, molten chocolate cookie butter, and dark chocolate chips in vanilla bean ice cream.
BLACKOUT CHERRY CHIP
Rich black cherry ice cream with dark chocolate morsels and a covert cherry finish.
CHOCOLATE DARK MATTER
Dutch dark chocolate ice cream layered with dark chocolate particles.
01
CRAFT
Real ingredients. No shortcuts.
Small-batch recipes built around whole dairy, real fruit, and chef-developed mix-ins — not powders, gums, or seed oils.
02
SHELF IMPACT
Seven flavors built to be picked up.
A launch lineup engineered for the freezer aisle: three indulgent chocolates, two reimagined classics, two original pulls.
03
BUILT ON SERVICE
Veteran founded. American made.
Founded by a Navy SEAL and run with the same discipline. Every pint is made in the U.S. with full ingredient transparency.
In the freezer aisle
Find Pints
Near You.
Be Free pints are rolling out across grocery in 2026. Use the store locator to see what's stocked nearby — or get in touch about wholesale.
Veteran founded · American made
Built on
Service.
Be Free was founded by a Navy SEAL and is run with the same discipline. Real ingredients, honest labels, and product made the right way — every time.
That standard is in every pint that hits the shelf.
Our StoryIn Virginia Beach
Visit the Be Free
Café.
The original test kitchen — craft ice cream, a full coffee bar, and small-batch pastries. Open 7 days a week.
The CaféJoin the Fam
First to Know.
First to Scoop.
New flavor drops, retail launches, and the occasional behind-the-scenes from our test kitchen.
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