It's official: Be Free's first grocery launch lands at ShopRite in August 2026, with more retailers to come. The café-developed pints you've been hearing about are heading for the freezer aisle.
First stop: ShopRite (Wakefern)
ShopRite is where Be Free pints make their grocery debut in August 2026. If you shop the chain, this is the easiest way to grab a pint and take Be Free home.
Seven café-tested flavors
The launch lineup is the same recipe scooped at the Virginia Beach café — developed in the café kitchen and churned in small batches with real ingredients before it ever reaches a shelf.
- →Chocolate Dark Matter
- →Sea Salt Assault
- →Milli Mint Cookie Chip
- →Banana Breacher
- →Espresso Escape
- →Cookie Commandough
- →Blackout Cherry Chip
Veteran-founded, and it gives back
Be Free is veteran-founded, and a portion of every sale funds the Kyle Milliken Memorial Foundation, supporting Gold Star families. Picking up a pint puts your scoop behind that mission.
Don't shop ShopRite? Tell us where you shop
We're working to land on more shelves across the country. Tell us your store and market, and we'll prioritize the rollout — then let you know the moment Be Free hits a freezer near you.
Frequently Asked Questions
When is Be Free coming to ShopRite?
Be Free's first grocery launch lands at ShopRite (Wakefern) in August 2026, with more retailers to come.
Which flavors will be available?
Seven café-developed flavors: Chocolate Dark Matter, Sea Salt Assault, Milli Mint Cookie Chip, Banana Breacher, Espresso Escape, Cookie Commandough, and Blackout Cherry Chip.
Where else can I buy Be Free?
Be Free is scooping now at the café in Virginia Beach, with grocery pints arriving at ShopRite in August 2026 and more retailers to come.
How can I request Be Free at my store?
Tell us where you shop — your city, state, and preferred retailer — and we'll work to prioritize landing on a shelf in your market.
