Craft Pints,
Made to Be Shared.
On the hunt for a premium craft alternative to the big freezer-aisle brands — Ben & Jerry's, Häagen-Dazs, Jeni's, Talenti? Be Free is a veteran-founded, café-developed craft ice cream made with real ingredients and no shortcuts.
What makes it craft
Built different, on purpose.
Café-developed
Recipes born in a real café
Every flavor is developed and proven in our Virginia Beach café before it ever reaches a pint. Our scoop case is the test kitchen.
Dense, not airy
Philadelphia-style, low overrun
Sea Salt Assault is churned Philadelphia-style at 12% milkfat with a low overrun — less whipped-in air, so it lands dense and creamy on the spoon.
Real ingredients
No shortcuts
Bold, clean flavor built on real ingredients — the way craft ice cream should be made.
Built on service
Veteran-founded, made to give back
Founded by former U.S. Navy SEAL Chris Fettes and run with the same discipline — a veteran-owned brand built to share and to give back.
Taste the difference.
Be Free's first grocery launch lands at ShopRite in August 2026, with more retailers to come. Visit the café in Virginia Beach now, or read how our pints stack up.
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